Our thoughts and insights about branding, design, culture, and business.
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What’s the story with Wednesday’s name?
There are so many stories and so much fun, hidden meaning behind names in terms of history, literature, and folklore.
F**** the strategy — Why brands need FOCUS more than ever.
Why brands need to focus their strategy to make it real. Especially during times of recession it’s crucial for brands to efficiently communicate…
Private equity will need to keep up with Kim Kardashian.
Private equity is about to get a very public shake up.
EightySeven adds Laura Santi as Brand Director.
EightySeven, the award-winning branding studio, has announced a new addition to its creative team, bringing on Laura Santi as Brand Director.
Why Building A Brand With Purpose Is A Great Investment
Brand Purpose, or a brand’s reason for being beyond making money, is no gimmick. It’s actually one of the most important factors for people to consider when building a modern brand for any business.
Forget about the logo, brands need focus.
When businesses are looking to rebrand, they typically are in one of three phases: New and needs to launch, pivoting in the industry, or needing to take things to the next level.
The Power Of Brand Honesty In The Age Of Inflation
In case you hadn’t noticed, inflation has been a hot topic as of late. Everything seems to have gotten more expensive…
4/20 Frustrations and Regulations
Happy 4/20 everyone! Green Rush entrepreneurs already know how challenging operating in the legal marijuana space can be…
The Green Dot: Branding A Brighter Future
The best brand marks tell a story, but what if it’s telling the wrong story?
EightySeven welcomes a new director, Rick Hickey.
Please join us in welcoming our newest Partner and Brand Designer to the studio, Rick Hickey.