By now, you've probably heard about the Jaguar rebrand. The internet is abuzz with reactions—many of them less than favorable. Yet, as someone who lives and breathes branding, I’m here to say: I love it.

Beyond the food and the friendly service, how is your hospitality brand breaking through to bring people back? At EightySeven, we specialize In elevating brands to create experiences people love.

We had a call with a prospective business-to-business (B2B) client not too long ago, and he asked us a pretty big question: “In a field where businesses like ours are a dime-a-dozen, how much of a difference can branding really make?”

EightySeven is listed as one of this months top branding agencies by DesignRush. An online marketplace which is dedicated to helping businesses find and evaluate firms to hire for their online marketing and promotional needs, DesignRush is known as a name to trust.

Mike Cesario has created a $700 million empire doing the most punk-rock thing imaginable: Selling water. Here's how he did it.

There are so many stories and so much fun, hidden meaning behind names in terms of history, literature, and folklore.

Private equity is about to get a very public shake up.

EightySeven, the award-winning branding studio, has announced a new addition to its creative team, bringing on Laura Santi as Brand Director.

Brand Purpose, or a brand’s reason for being beyond making money, is no gimmick. It’s actually one of the most important factors for people to consider when building a modern brand for any business.

When businesses are looking to rebrand, they typically are in one of three phases: New and needs to launch, pivoting in the industry, or needing to take things to the next level.

In case you hadn’t noticed, inflation has been a hot topic as of late. Everything seems to have gotten more expensive…