Standing out in your market is easier said than done. It requires a clear sense of self, confidence in presentation, and a unique connection with people. This is how we build the plan behind our brands.

Beyond the food and the friendly service, how is your hospitality brand breaking through to bring people back? At EightySeven, we specialize In elevating brands to create experiences people love.

Southwest Airlines recently announced that they’re walking away from open seating, a 50-year-old practice that’s been a major component of their overall brand experience…

We had a call with a prospective business-to-business (B2B) client not too long ago, and he asked us a pretty big question: “In a field where businesses like ours are a dime-a-dozen, how much of a difference can branding really make?”

As part of our fifth birthday, our team refreshed the look and vision of our studio. Our founder, Maxwell Billings, was interviewed by The Brand Identity to share the thinking and story behind the change.

Last Friday, Max, Laura, and I met up in New York for our annual EightySeven studio summit, and stopped by the TriBeCa Performing Arts Center to check out the First Round NYC Conference.

Leaders and organizations need clear vision, creating coordinated collaboration, and a strong strategy. This is where our leadership workshop, (87)BrandFocus comes into play.

EightySeven is listed as one of this months top branding agencies by DesignRush. An online marketplace which is dedicated to helping businesses find and evaluate firms to hire for their online marketing and promotional needs, DesignRush is known as a name to trust.

Mike Cesario has created a $700 million empire doing the most punk-rock thing imaginable: Selling water. Here's how he did it.