Our thoughts and insights about branding, design, culture, and business.
Filter by topic
Does Your Hospitality Brand Need a Helping Hand?
Beyond the food and the friendly service, how is your hospitality brand breaking through to bring people back? At EightySeven, we specialize In elevating brands to create experiences people love.
Why Branding Is So Important for Your B2B Business.
We had a call with a prospective business-to-business (B2B) client not too long ago, and he asked us a pretty big question: “In a field where businesses like ours are a dime-a-dozen, how much of a difference can branding really make?”
EightySeven Recognized as a Top Branding Agency by DesignRush
EightySeven is listed as one of this months top branding agencies by DesignRush. An online marketplace which is dedicated to helping businesses find and evaluate firms to hire for their online marketing and promotional needs, DesignRush is known as a name to trust.
3 Keys To Branding From the CEO of Liquid Death
Mike Cesario has created a $700 million empire doing the most punk-rock thing imaginable: Selling water. Here's how he did it.
What’s the story with Wednesday’s name?
There are so many stories and so much fun, hidden meaning behind names in terms of history, literature, and folklore.
Private equity will need to keep up with Kim Kardashian.
Private equity is about to get a very public shake up.
EightySeven adds Laura Santi as Brand Director.
EightySeven, the award-winning branding studio, has announced a new addition to its creative team, bringing on Laura Santi as Brand Director.
Why Building A Brand With Purpose Is A Great Investment
Brand Purpose, or a brand’s reason for being beyond making money, is no gimmick. It’s actually one of the most important factors for people to consider when building a modern brand for any business.
Forget about the logo, brands need focus.
When businesses are looking to rebrand, they typically are in one of three phases: New and needs to launch, pivoting in the industry, or needing to take things to the next level.
The Power Of Brand Honesty In The Age Of Inflation
In case you hadn’t noticed, inflation has been a hot topic as of late. Everything seems to have gotten more expensive…
4/20 Frustrations and Regulations
Happy 4/20 everyone! Green Rush entrepreneurs already know how challenging operating in the legal marijuana space can be…