We spark opportunities to elevate brands.

We combine insight and empathy with storytelling and strategy to design brands that catch on.

We focus on creating opportunities that drive value and lead to long-term brand success ↘︎

Clarity

Confidence

Creativity

Connection

What we do.

Strategy

Vision, Purpose, Mission

Brand Values & Behaviors

Brand Feeling & Empathy

Audience Research & Insights

Positioning & Alignment

Naming

Brand Name

Brand Narrative

Naming Systems

Product Naming

Key Messaging

Design

Visual Identity

Verbal Identity

Sound & Motion Design

Typography & Illustration

Brand Guidelines

Activation

Website Design

Brand Campaigns

Packaging Design

Retail & Environmental

Sales Materials

SPARK CLARITY

SPARK CONFIDENCE

SPARK CREATIVITY

SPARK CONNECTION

SPARK CLARITY SPARK CONFIDENCE SPARK CREATIVITY SPARK CONNECTION

We approach every project with a collaborative process that drives alignment and lays the foundation for long-term success.

01
Focus

We begin by diving into the fundamentals of your brand to align on goals, strategies, and a focused vision for the future that will guide us throughout the design process.

02
Design

Next, we present you with a variety of design solutions for you to choose from. Then we get to work bringing your brand to life with visuals, voice, and brand storytelling.

03
Activation

Finally, we apply this new identity to an agreed upon list brand essentials to get your brand rolling, directing production and providing the assets you need to carry your brand forward.

We’ve been featured on ↘︎

Whether you’re refining, rebranding, or building a brand from scratch, our approach can spark big opportunities ↘︎

  • Product features, business models, and prices can all be met or copied by competitors. Authentic brand personality? Not so much. A focused brand has the power to connect with people by speaking their language and empathizing with their experiences to amplify the more rational reasons to believe.

  • Humans have been using stories to share and remember information since the beginning of time. Focused brands use the power of strategic storytelling to make their brand experiences more compelling, memorable, and shareable.

  • Having clear, focused brand direction can simplify decision-making throughout your organization and inspire more meaningful (and authentic) ways to engage your key audiences. This can be enormously beneficial in terms of maintaining relevance and staying top-of-mind, both long term and short term.

  • By not trying to be everything to everyone all at once, focused brands win hearts and minds by understanding, speaking to, and catering to the real life needs of the people they serve. When people feel like a brand really gets them, they feel more connected and loyal to it.

  • By not trying to be everything to everyone all at once, focused brands win hearts and minds by understanding, speaking to, and catering their products and services to the real life needs of the people they serve. When people feel like a brand really gets them, they feel more connected and loyal to it.

  • Few things are more paralyzing to an organization than a lack of direction. Taking the time to focus and refine a brand’s vision has the power to unify and mobilize a company inside and out by helping leadership better understand, communicate, and execute their vision for the future.

  • There’s a reason why companies with the best branding have an easier time recruiting – people often want to work with and for the best. Talented people take pride in their work, and when you work with the best, it can lead to better results in terms of output, professional growth, and long-term career outlook.

  • Having a focused, consistent brand experience that customers know they can trust and rely on is a huge asset. When you have a brand people love and can’t live without, it can help your company weather the storm when times are tough.

EightySeven helps brands find their Spark.

It’s that powerful idea, insight, or feeling that sets your brand apart and catches on with audiences to drive your business into the future.

Clearly communicating what makes your business special?

Confidently powering change and unity throughout your organization?

Creatively and consistently differentiating your business to stand out from the crowd?

Connecting with the right audiences to drive your business forward?

IS YOUR BRAND →

Are you ready to spark opportunity for your business?

Get a head start by taking our three-minute Brand Assessment.