Our thoughts and insights about branding, design, culture, and business.

Journal

Branding

Why Branding Is So Important for Your B2B Business.

Branding

We had a call with a prospective business-to-business (B2B) client not too long ago, and he asked us a pretty big question: “In a field where businesses like ours are a dime-a-dozen, how much of a difference can branding really make?”

Does Your Hospitality Brand Need a Helping Hand?

Beyond the food and the friendly service, how is your hospitality brand breaking through to bring people back? At EightySeven, we specialize In elevating brands to create experiences people love.

Rick Hickey 7/26/24 Rick Hickey 7/26/24

Is Southwest Airlines Clipping Its Own Wings?

Southwest Airlines recently announced that they’re walking away from open seating, a 50-year-old practice that’s been a major component of their overall brand experience…

Maxwell Billings 6/12/24 Maxwell Billings 6/12/24

The Intelligence of Apple: Name and Strategy Insights from Apple’s Latest Launch.

EightySeven 6/11/24 EightySeven 6/11/24

Our Interview with The Brand Identity

As part of our fifth birthday, our team refreshed the look and vision of our studio. Our founder, Maxwell Billings, was interviewed by The Brand Identity to share the thinking and story behind the change.

Rick Hickey 5/16/24 Rick Hickey 5/16/24

Our Five Biggest Takeaways from First Round NYC

Last Friday, Max, Laura, and I met up in New York for our annual EightySeven studio summit, and stopped by the TriBeCa Performing Arts Center to check out the First Round NYC Conference.