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The Green Dot: Branding A Brighter Future
The best brand marks tell a story, but what if it’s telling the wrong story?
We had a call with a prospective business-to-business (B2B) client not too long ago, and he asked us a pretty big question: “In a field where businesses like ours are a dime-a-dozen, how much of a difference can branding really make?”
The best brand marks tell a story, but what if it’s telling the wrong story?