Our thoughts and insights about branding, design, culture, and business.

Journal

Branding

Why Branding Is So Important for Your B2B Business.

Branding

We had a call with a prospective business-to-business (B2B) client not too long ago, and he asked us a pretty big question: “In a field where businesses like ours are a dime-a-dozen, how much of a difference can branding really make?”

F**** the strategy — Why brands need FOCUS more than ever.

Why brands need to focus their strategy to make it real. Especially during times of recession it’s crucial for brands to efficiently communicate…

Private equity will need to keep up with Kim Kardashian.

Private equity is about to get a very public shake up.

Forget about the logo, brands need focus.

When businesses are looking to rebrand, they typically are in one of three phases: New and needs to launch, pivoting in the industry, or needing to take things to the next level.