SOLO STOVE
Get outside.
Solo Stove is the leader in smokeless outdoor fires. From the backpack to the backyard, Solo Stove brings unique designs to one of our most primal experiences. We partnered with their team to refine their visual identity, focus their voice in storytelling, and develop new creative assets for the outdoor experience.
Supported by a shift of visuals, type, and layout into a more design focused style, the updated visual system takes the look for this beloved brand to a new level.
Our Services
Brand Strategy
Brand Identity
Brand Voice
Brand Visuals
Packaging
Social
Entering into new markets and business opportunities, the core brand team at Solo Stove saw an opportunity to refine and evolve elements of their brand identity. From packaging to in-store pop-ups, the brand has so many touch points that could benefit from an elevated Solo Stove feel.
Working with the core brand team, we took them through our 87BrandFocus exercise to determine and define the brand personality, goals, and a vision for where Solo Stove could go.
These learnings informed and guided design discussions, focusing on where storytelling and brand design could enhance larger business needs.
Brand Focus
87BrandFocus Workshop
Brand Core & Audit
Vision & Values
Audience & Personality
Brand Focus
Essential Brand Statements
Brand Action Items
“EightySeven is a dream to work with.”
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They listened to multiple brain dumps from our team, things we had been thinking about for years, and translated everything into amazing work work. I'm not kidding.
I'm just as excited to show off our new brand refresh to others in the company as I am to use it daily. 11/10 would, and have, recommended EightySeven to friends.”
Chris Johnson, VP of Brand, Solo Stove
Supported by a shift of visuals, type, and layout into a more design focused style, the visual system matures the look for this beloved brand.
We wanted to focus on their outdoor heritage and a future that expanded into the backyard. Together with the Solo Stove brand team, we worked to bring the brand story into every part of the identity.
Brand Visuals
Brand Storyboards
Visual Identity
Graphic Elements & Illustration
Typography
Art Direction
Brand Guidelines
Photography
