ROLLIE NATION
Rollie Nation designs shoes that are sleek, stylish, and ridiculously lightweight.
Founder, CEO, and lead designer, Vince Lebon, had a vision for the brand that went well beyond shoes.
Vince partnered with EightySeven to focus, define, and refine his vision for the brand and the core brand fundamentals, brand story, and brand voice he needed to get there.
Our collaborative leadership workshop resulted in a Brand Constitution designed to unite his growing brand team and rally fans around the world as Rollie Nation moved into the future.
Photo credits: Rollienation.com, @rollienation, Shopify, Play&Co
Our Services
Brand Focus
Brand Strategy
Brand Voice
Brand Story
Verbal Identity
Make it more than a product.
Rollie Nation had already earned international accolades for its innovative digital experience, and now they were in the process of opening their first Australian retail locations.
It was the beginning of an exciting new chapter for Rollies, and Vince knew exactly where he wanted to take the brand. EightySeven collaborated with Vince to bring focus and consistency to his vision, charting a course for the future that could unite and inspire a growing international team of designers and developers to elevate beyond shoes and become a true experience brand.
Rollie Nation retail experience
Melbourne, Australia
Rollie’s Brand Spark
Step Beyond
Step Beyond
Vince earned his stripes designing for the likes of Adidas and Pensole, so he understood the power of compelling brand experiences. When he started Rollie Nation, he knew they’d need to elevate the brand beyond product and play a larger role in people’s lives if they were going to inspire true passion and loyalty. Now was the perfect time to make that happen.
Throughout the course of our workshop, we worked with Vince to clarify his vision and identify a focused north star idea the brand could follow to make it a reality.
Together, we identified an opportunity to build on their existing brand equity of innovative comfort and style, while positioning the brand as a champion of creativity that provides creators with the means to step beyond their comfort zones and build a more vibrant world.
Brand Focus
Vision Alignment
Competitive Tonality Audit
Brand Positioning
Brand Fundamentals
Brand Action Plan
“The work was amazing and exceeded our expectations. What stood out the most was their ability to achieve what others couldn’t. ”
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…They brought a level of expertise and professionalism to the table that was simply unmatched. Their attention to detail was unparalleled and their commitment to delivering high-quality work was evident in every interaction we had with them.”
Vince Lebon, Founder, CEO & Chief Designer, Rollie Nation
A voice to rally a (Rollie) Nation.
From its visionary engineering to its vibrant, show-stopping designs, gallery-style experiential showrooms, and award-winning e-commerce experience, creativity is baked into the DNA of Rollie Nation.
With a strong, focused brand foundation now in place, we worked with Vince and his team to weave that same level of creativity and authenticity into the voice and story of the brand. The result was a brand voice guide and comprehensive Brand Constitution that Rollie Nation could lean on to step beyond product, uplift creators, and become champions of creative self-expression worldwide.
Brand Voice
StoryBrand Framework
Brand Persona
Brand Story
Brand Voice Pillars
Internal & External Messaging
Key Brand Language
Brand Voice Guidelines
