METROPOLIS COFFEE COMPANY

A new obsession is brewing.

Metropolis Coffee Company was born from the passion of a father and son team. When their hobby that started in a Seattle cafe grew into an established craft coffee brand with nationwide distribution, the Metropolis team wanted to reimagine their story for a broader audience.

Building on the core values their fans love, we updated their packaging and identity with a new look and feel to share their story with coffee enthusiasts across the county.

Our Services

Brand Strategy

Art Direction

Logo Design

Copywriting

Packaging

Fueled by espresso and a father and son's (Jeff and Tony, respectively) shared passion for brewing, Metropolis Coffee Company started in the corner of a Seattle cafe. In the years since, they've grown their hobby into one of the foremost names in the craft coffee movement. As they prepared to enter new markets across the country, the founders felt their packaging and brand story could use a refresh — one that would help them stand out on the shelf and bring their brand to life in a whole new way.

Brand Focus

87BrandFocus Workshop

Brand Core & Audit

Vision & Values

Audience & Personality

Brand Focus

Essential Brand Statements

Brand Action Items

From the beginning, Metropolis wanted their updated brand story, identity, and packaging to connect with people while elevating the look of the business and illustrating the premium quality their coffee's known for. We started by developing a brand strategy and story that embodied everything the founders wanted Metropolis Coffee to be, and crafted a succinct packaging story for the back of the bag. This story was only the first step as we developed new ways for Metropolis to share their story and welcome new consumers into the fold.

Brand Visuals

Brand Storyboards

Visual Identity

Graphic Elements & Illustration

Typography

Art Direction

Brand Guidelines

Photography

Packaging