FORE-TE CLUB ATTIRE

Two founders, a big idea, and a name they needed to change before creating change.

Founders Andrea Wroble & Nicole Marth

(87)BrandLaunch • New brand launch · Strategy, identity, voice, packaging

Andrea and Nicole kept seeing the same thing. Women’s club attire got a corner of the pro shop, and most of it was loud, unflattering, and made for one sport.

So they set out to build a label that put women first. A brand-new business in a market that hadn't made room for them. We built the strategy, identity, voice, and packaging so Fore-té looked like it belonged in the clubhouse from day one. The tagline included: “Play to your strength.”

“Highly recommend to all entrepreneurs.”

Andrea Wroble, Co-Founder

Fore-té was founded by Andrea and Nicole, two women who believe club sports attire should feel as chic as the rest of your wardrobe.
Frustrated by loud patterns and unflattering fits, they set out to create something better.
Today, we design unique, flattering pieces that honor classic country club style with a modern twist. Made for every moment of play.
Our studio partnered with them to craft a brand experience that speaks to and empowers women by helping them look and play their best from the course and courts to the clubhouse and beyond.

For too long women’s club sports attire has been characterized by unflattering fits, loud patterns, and bright patterns. Unlike men’s styles, it rarely delivers the versatility or functionality to serve as a go-to outfit for every activity. Andrea and Sean wanted to change that with a chic, flattering, well-priced option that let women look, feel, and perform their best without the need for a wardrobe change.

Fore-té is designed to disrupt the space by altering women’s expectations for what club fashion can be. They needed a brand experience that could fuse classic form with modern function to appeal to and empower both casual and competitive women to own their style in any club sport setting.

Fore-té was committed to honoring the traditions of club sports, both aesthetically and culturally, while dialing up the chic. So, we struck a balance between the classic and the contemporary with a brand experience that retained a sense of elegance and style regardless of context.

Fore-té’s diverse logo suite was built for utility in the fashion space. Its versatile typographic family balances classic and contemporary while maintaining legibility across mediums. Its warm, elegant palette with touches of cooler, natural hues and vibrant pops of color for that energetic flair. Its geometric accent patterns inspired golf course geography. And its actionable tagline, “Play to your strength,” that inspires with a bold, yet approachable brand voice.

It was all designed to accomplish Fore-té’s goal of honoring the traditions of club sports while appealing to and empowering the women who love them, from the casual socialites to the most hardcore competitors.

Brand Visuals

Brand Storyboards

Visual Identity

Graphic Elements & Illustration

Typography

Art Direction

Brand Guidelines

Photography

“We worked with EightySeven to develop our company's brand identity. As a brand new small business, we were not only looking for beautiful design concepts, but also something that would stand out in market.

The team led us through impactful brainstorm sessions, presented several unique and memorable storyboards, and helped us build a cohesive visual identity and tone of voice. Highly recommend to all entrepreneurs!”