VOTE.ORG
A new look to promote the mail in vote.
Vote.org uses technology to simplify political engagement, increase voter turnout, and strengthen American democracy. For the 2020 election, Vote.org wanted their social content to connect and educate younger voters, and drive vote-by-mail to keep people safe during the pandemic. This helped contribute to record voter turnout and an 819% increase of traffic to Vote.org from 2016.
Developed in collaboration with 18 Coffees
Our Services
Brand Identity
Art Direction
Social Media
“EightySeven did incredible work for our Vote.org team this election cycle to help us reach and turnout a record number of voters. They leveraged our existing branding to develop unique and highly-sharable graphics to support both specific Vote.org campaigns as well as evergreen voter engagement content. We were so impressed by their design, and grateful for their creativity.”
Nora Gilbert, Director of Partnerships at Vote.org
In 2020, Vote.org shattered every metric from 2016, registering more than 4.5 million new voters, verified 10.5 million voters’ registration status, and has helped over 39 million users by providing registration links and deadlines, polling location details, and other essential voting information for each state.
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Vote.org saw explosive Instagram growth with over 18,000 new followers in four months, a 1,200% increase from typical follower growth.
We topped the GIPHY charts with pop culture GIFs and memes for social sharing that became the highest performing GIF creative of August 2020 with 108 million views.
Celebrity & influencer outreach with our creative assets and messaging toolkits reached more than 40.2 million users from Jenny Slate to Billy Porter.
