DODILLY

Social media due diligence done right.

Regulatory compliance can be complicated, especially for brands promoting themselves on social media.

The rules constantly change, and a single violation can incur fees in the tens of thousands of dollars. The team at Stikler™ wanted to change that. They developed a game-changing social media compliance platform specifically designed to help brands and creators monitor their posts and avoid costly setbacks. DoDilly™ simplifies federal guidelines, offers easy, automated protection, and proactively monitors posts for potential violations.

Our Services

Brand Focus

Brand Strategy

Brand & Product Naming

Brand Identity

Brand Voice

Brand Visuals

Social

Website

Marketing Materials

Sales Collateral

Building a brand to transform an industry.

The Stikler team enlisted the help of EightySeven to build a dynamic tech brand from scratch and harness the power of brand storytelling to generate intrigue around this important – and confusing – topic.

EightySeven worked directly with their leadership, marketing, and legal teams to make it happen via our comprehensive brand-building framework, 87BrandFusion.

Rallying around a focused brand vision.

Our first step was alignment. Throughout our Focus workshop, EightySeven took the Stikler team through a series of collaborative exercises and discussions to help their team, and ours focus on their vision, gain alignment on their objectives, and design a brand strategy to make it all a reality. Our findings from this workshop laid the groundwork for all of the strategic and creative brand work that followed.

Brand Focus

Services Audit

Competitive Landscape Audit

Brand Goals

Brand Vision

Brand Mission

Brand Purpose

Brand Values

Brand Adjectives

Brand Tonality

Legal Considerations

Naming a game-changer.

The Stikler team didn’t have a name for their new platform beyond an internal codename, so naming was the obvious creative starting point. We collaborated with their team to develop a comprehensive naming brief to outline the goals and preferences for their name; then, we got to work. The result was a name specifically designed to stand out in a category often considered dry, humorless, and usually frustrating.

“DoDilly” diverged from the tone initially outlined in the brief but also had significant strategic advantages. It’s inspired by simply articulating the platform’s core purpose – helping brands “do their due diligence” regarding social media compliance. Not only was “dilly” shorthand for “diligence,” it’s an Old English word for “delightful,” “remarkable,” or “outstanding.” And the fact that it’s memorably quirky helps it stand out among the more boring brand names it competes against. In naming, context and positioning matter so much.

Brand Name

StoryBrand Framework

Brand Storytelling

Naming Workshop

Trademark Alignment & POV

Story and Name Origins

Strategic Naming Alignment

“Workshopping concepts and extracting our brand identity was a painless process filled with creative energy and reassuring positivity.”

The EightySeven team enabled our Leadership team to effectively coalesce around fresh concepts which we were able to truly buy into at an individual level. As a result of their guidance, the DoDilly™ brand resonates with and personifies each of us rather than being a reluctant compromise. We never felt stymied, forced, or blocked throughout the collaborative process.
Maxwell, Rick, and Laura were all highly professional experts throughout our entire engagement. From the first introductory call and throughout the project delivery, they came prepared, confident, and fully engaged to collaborate with us. Workshopping concepts and extracting brand identity was a painless process filled with creative energy and reassuring positivity.
The EightySeven team has been my number one suggestion any time someone indicates they’re preparing to explore branding partners. Whether it be establishing written tone, visual identity, or general brand ideation, they made each call, email, and presentation a personable and collaborative affair.
We have and will continue to be clients of EightySeven, because they’re an invaluable creative partner who emphasize strong collaboration, effective communication, and friendly relationships.

George DePree, CEO & Co-Founder, DoDilly™

Showcasing their smarts by keeping things simple.

Compliance is complex, and the language surrounding it can be dry, dense, and confusing. Many brands, creators, and marketers do not enjoy thinking about it, but not taking it seriously can be costly.

DoDilly™ was all about making social media compliance easier, so we made it our mission to give DoDilly a brand voice and story that would be easy to love because it’s easy to understand. We aimed to capture attention with personality and punchiness while presenting complex technical concepts with simple, conversational language.

In terms of storytelling, we made it a point to highlight the problems the brand solves and the costs of ignoring them to position DoDilly as the obvious, professional, can’t-do-business-without-it solution.

Brand Voice

Brand Voice

Brand Story

Brand Tagline

Key Brand Language

Benefits Language

Website Copy

Brand Voice Guidelines

Putting a face to the name. Literally.

Our Focus workshop established clear preferences and expectations from our clients, and a competitive audit gave us a clear understanding of the tired trends and tropes we wanted to avoid with the DoDilly visual identity. EightySeven presented the Stikler team with three brand boards representing three distinct visual directions, ultimately landing on one for us to refine and build on.

A key aspect of the chosen direction was “The DoDilly Dood.” This expressive brand icon was conceived to bring personality to the brand, providing visual cues highlighting key messaging and empathizing with key emotions users can experience along their compliance journey. “The Dood” works well in static executions, but much like the platform he represents, he thrives in the digital space, winking, blinking, and directing his way into users’ hearts as he looks out for their interests.

The color palette was designed to stand out against critical competitors and express a sense of calm and expertise to put users at ease. It’s light, playful, and modern, and like the service, it stands out from the competition.

Brand Visuals

Logo System

Brand Fonts & Typography

Color Palettes

Brand Patterns

Animation & Motion

Photography Treatments

Brand Guidelines