CAMP DESIGN STUDIO
Bringing “Practical Ambition” to life.
Camp is a modern product design studio comprised of a friendly group of thinkers and makers, coming together to design ambitious ideas with practical solutions. To launch their new studio, EightySeven was brought in to design a clean and modern brand identity.
Our Services
Brand Strategy
Messaging
Brand Identity
Typography
Brand Visuals
Motion Design
As a newly formed design collective, the leadership team wanted to create a name and an agency around a philosophy that would run through everything they do. The core idea behind Camp is taken from what the founders loved about summer camp growing up; It was a place where lots of different people came together to have fun and enjoy a shared experience. Paired with the founders desire to convey a “real-world practicality” in their design process and thinking, there became an obvious and interesting phrase we kept coming back to.
During the 87Core workshop facilitated by the EightySeven team, a strategic insight for Camp was developed. Practical Ambition is at the core of what Camp is, encouraging themselves and clients to be their most creative within the realm of what can be executed. This simple phrase also helped position Camp as a product design studio that can develop real solutions that produce real results within the reality of time and investment.
Brand Focus
87BrandFocus Workshop
Brand Core & Audit
Vision & Values
Audience & Personality
Essential Brand Statements
Brand Action Items
Along with the core strategy, the EightySeven team developed stylescape directions with varying degrees of minimalism, nature, and creative themes. The chosen direction (below) is a modern, yet friendly approach to a design studio identity. The khaki color was chosen for its natural hue, the look of Kraft paper, and the color of camping gear. At the center of the identity (aside from a lot of circles) is the use of the Camp Flag representing a marker, a place to gather, and a symbol to get behind.
Brand Visuals
Brand Storyboards
Visual Identity
Graphic Elements & Illustration
Typography
Art Direction
Brand Guidelines
Photography
